You can also use the approach to insert your GIFs’ URLs into your email. The PNG-24 format is able to display millions of colors, but also comes with a larger file size. Animated GIFs are perfect for the short attention span generation. They’re also an effective stand-in for incorporating, what appears to be, video in an email. The PNG-8 format is similar to GIFs in the fact that they are saved with 256 colors maximum. In the context of email, animated GIFs are less used for entertainment and more often used to grab attention, add whimsy, and call the viewer to an important point in the email. This uses a point-and-click interface but still stands out as a taxing approach. Not great for large images (large file sizes compared to JPEG) There are two types of PNG formats: PNG-8 and PNG-24. Here are some examples where different GIF functions are mixed in an email (swipe to see). This allows you to upload GIFs to your email body content while using the editing interface. They’re your LEGO bricks and as long as they fit, they work. 23 update to the app, more action can be added to your stories with animated GIF stickers. Drag the HTML file into a new Mail window it should be rendered correctly if the file is correct. These stickers are interactive but, like real stickers, they dont move. Create your email (including the animated GIF89A format file) as HTML in a text editor or even something like Dreamweaver or SeaMonkey (an email client and HTML editor from Mozilla). That means using custom Keynote templates with pre-designed animations that far supersede the single-click options. The animations that weve looked at so far are smooth to apply and solid, but there are more advanced options that you can add for an extra bit of shine. In just a few seconds, GIFs do what’s required of them, be it to show off a product or tease a new feature.įinally, don’t limit yourself to just one function of GIFs. If youve ever made an Instagram story, you probably know you can add stickers to your stories. How to Use Custom Keynote Animated Templates. If an animated image does well enough to capture attention and demonstrate your product, you don’t need a video. To name a few, Gmail, Yahoo Mail and Android Mail do not support video embeds but they all support GIFs. GIFs work with almost all email clients and on all platforms (more on this below) while videos aren’t supported by some clients. This will matter to subscribers from countries where the internet is expensive or slow. In this post, we’ll cover some different uses for animated GIFs in email and how you can implement them in your next email campaign. Data consumption GIFs are usually not as heavy as video files.There are three things to keep in mind when hesitating between a GIF and a video: data consumption, compatibility with email clients and the actual need.
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